Artificial Intelligence and content-driven webdesign

It's been called anything from an 'industry game-changer', the 'next revolution in CMS' to simply 'the future of webdesign'. Whatever it may become, The Grid (launch in spring 2015) sure has got a lot of attention lately and could stir things up in the industry, if it's executed wel. Content-driven design (automated A/B testing) combined with artificial intelligence seems to be a logical next step and it's making a lot of people very excited, as well as many designers a bit nervous.